Vice President Corporate Development, MissionCare Collective
Maggie Keen is a nationally recognized expert on caregiver recruitment, retention, and motivation. She's spent the last 8 years consulting with top healthcare organizations and serves as Vice President of MissionCare Collective. Maggie regularly speaks at leading industry events across the nation, inspiring audiences to rethink their recruitment strategy. Her unique insights stem from her team's front-row seat into the complexities and challenges of the front-line labor market. She's on a mission to arm healthcare recruiters with the insight they need to attract, train and retain the workforce they want.
Lobbyist, Ken Melton & Associates
Stephen has lobbied in the North Carolina General Assembly for nearly five years with the firm Capital City Strategies, which he helped form, and Raleigh-based CompassNC. Prior to starting his lobbying career, he served as a staff member for two state senators.
Stephen began his work in the North Carolina Senate as staff to Senator Richard Stevens, a Wake County Republican. Working with Senator Stevens, chair of the Appropriations Subcommittee on Education, gave Stephen a front-row seat to the state budget process. Stephen also worked for Senator David Rouzer, a Johnston County Republican, before the state senator was elected to Congress. He conducted policy research and developed and presented legislation for Senator Rouzer, who was chair of the Agriculture, Environment and Natural Resources Committee at the time.
Stephen’s experience in the state legislature has provided him extensive knowledge in issues related to agriculture, environment, health care, travel and tourism and the state budget process in North Carolina.
Cindy Krafft, PT, MS, HCS-O
Owner/Founder, Kornetti & Krafft Health Care Solutions
Cindy Krafft PT, MS, HCS-O brings more than 20 years of home health expertise that ranges from direct patient care to operational / management issues as well as a passion for understanding regulations. She is a nationally recognized educator in the areas of documentation, regulation, therapy utilization and OASIS. She currently serves on multiple Technical Expert Panels with CMS Contractors working on clinical and payment reforms. Cindy is on the editorial board of Home Healthcare Now and a frequently sought out expert contributor for other home health publications. She has written 3 books – The How-to Guide to Therapy Documentation, An Interdisciplinary Approach to Home Care and the Handbook to Home Health Therapy Documentation – and co-authored her fourth, The Post-Acute Care Guide to Maintenance Therapy with her business partner Diana Kornetti PT, MA, HCS-D.
Strategic Advisor, Community Health Accreditation Partner (CHAP)
Margherita Labson is a well-known expert in the home care industry who has extensive knowledge in the legal, regulatory and accreditation requirements for the scope of care and services provided in the home. A registered nurse by profession, Margherita was one of the first nurses to achieve certification in quality improvement and one of the first to achieve certification in case-management. She was among the first wave of Robust Process Improvement belts trained by The Joint Commission.
Margherita has taught as an associate professor in the College of Nursing at the University of Akron and worked as a performance improvement professional, Clinical Director and Compliance Officer at several multi-service home care organizations. She joined the Joint Commission as a surveyor and rose through the ranks to become the executive director in 1998 where she helped grow the program to the largest program by volume.
Michael Lalor, MD, MBA, CPE, FACHE, HMDC, FAAHPM, FAAPL
Chief Medical Officer, Trellis Supportive Care
Michael Lalor, MD joined Trellis Supportive Care in 2013 as our Chief Medical Officer. Dr. Lalor attended the University of Medicine and Dentistry of New Jersey and did his residency with the department of internal medicine at Thomas Jefferson University Hospital in Philadelphia, PA. Dr. Lalor came to North Carolina after gaining 14 years of hospice experience where he served as a medical director for two hospice organizations in Pennsylvania. In addition to his wealth of expertise in hospice and palliative medicine, Dr. Lalor is an extraordinary chef, evidenced by his award winning entry in the annual “Men Who Cook” fundraising event held in Winston-Salem to benefit the SECU Family Hospitality House.
Melynda Lee, MBA
Consulting Director, Growth & Learning Solutions, SimiTree
Melynda Lee, MBA, has been a SimiTree leader for 6 years and is a nationally recognized expert in home and community-based services (HCBS) leadership development, strategic growth, and learning strategy, as well as communications and public relations. Melynda previously served as a hospice administrator and HCBS development executive in Florida and Georgia for 8 years and is a former board member and education committee member for the Georgia Hospice and Palliative Care Organization. She is a co-founder of the Greater Atlanta Hospice-Veteran Partnership. Melynda is an expert trainer of HCBS professionals and frequently serves as faculty at state and national association conferences, including NAHC and NHPCO. Before making a career change to healthcare, Melynda served for 10 years as a marketing leader and publisher with The New York Times Company. A 2017 recipient of the Digital Marketing Certification from Cornell University, Melynda excels in the assessment of marketing and communications programs, program development, and client assistance to measure and improve competitive strategies for growth, learning, and innovation. In 2019, Melynda received a certificate in Instructional Design from ATD. Melynda earned a BFA in advertising design from the University of North Florida, and an MBA from Webster University, where she expects to also earn an MA in HR Development in 2022. She completed the Management Development Program at Northwestern University, Kellogg School of Management, the Executive Development Program of the American College of Healthcare Executives, and the Executive Development Program at the American Press Institute.
Rose Madden-Baer, DNP, APRN, MSN, MHA, FAAN
Senior Vice President, Population Health and Clinical Support Services, Visiting Nurse Service of New York (VNSNY)
Rose Madden-Baer has more than 30 years of total healthcare experience. She has been a nurse and nurse leader in multiple settings, including home health, long-term care and community-based centers. The VNSNY is one of the largest not-for-profit home health agencies in the country, according to its website. The organization has approximately 17,000 employees, including nurses, social workers and home health aides.
Experienced health care executive specializing in building and operating new clinical initiatives and innovative value-based care models. Experience in Care Management, Population Health, Home Health Care, Hospice, Quality/Performance Improvement, Managed Care, SNF and integrated health systems. Experience in acquisitions and interim management and education and professional development. Hold faculty positions at Duke University School of Nursing and Yale University School of Nursing.
Director, UNC Home Health
Melissa Mahaney, MSN,RN, CCM has been a nurse for 20 years and has spent most of her career in leadership roles in Continuing Care Services in complex Health Systems. She received her Master’s in Nursing in 2007 from Walden University and is a Certified Case Manager. She has worked as a System Director of Clinical Effectiveness and Efficiency supporting Post-Acute Services across the Eastern Coast. Now the Director of Home Health at UNC Health System, since August 2017. Melissa brings a unique perspective to home care by combining her knowledge of revenue cycle, operations, patient care, population health, and navigation of complex health systems to the daily work of safe transitions for the people of the Triangle.
Administrator, Adult Services Program, Division of Aging and Adult Services, NC Department of Health and Human Services
Sarah Maness-Richardson serves as the Adult Services Program Administrator for the NC Department of Health Human Services, Division of Aging and Adult Services where her responsibilities include the supervision of adult services training and programmatic monitoring. Prior to joining the Division, she served as Supervisor for the Adult Services unit with the Montgomery County DSS. In this role she had the opportunity to perform outreach in the community as well as provide oversight for all of the adult services programs. She has participated in various statewide workgroups and served on committees around Adult Protective Services, Guardianship and other issues affecting older and vulnerable adults. Sarah has over a decade of experience in the adult services field and credits spending much of her childhood summers with her grandparents as an influence in her career choice. She enjoys traveling to the mountains and beaches with her family.
Ila D. Mapp, DNP, RN, CCRN-K
Director, Advanced Care at Home, UNC Health
Ila Mapp, DNP, RN, CCRN-K has been enhancing her nursing craft for 23 years through travel nursing, bedside patient care, and now through leadership. In 2008, Ila joined the UNC organization advancing from clinical nurse to Nurse Manager. She has held a leadership roles within UNC Medical Center and UNC Health since 2013 with her specialty in critical care managing four specialty teams: Rapid Response, ICU Transport, Venous Access Team, and CVAD Liaison. Ila now serves as Director for Advanced Care at Home – an innovative care delivery model that utilizes virtual technology to provide acute care for patients in comfort of their homes. This model of healthcare incorporates the collaboration of internal and external community stakeholders inclusive of Paramedics and Home Health providers - working together with the common goal of patient-centered care for the Triangle.
Manager, Clinical Compliance Education, Accreditation Commission for Health Care (ACHC)
Lisa has over 20 years in medical social work experience; from acute care hospitalization, home healthcare, to hospice and palliative care. Lisa is currently the Clinical Compliance Educator for the Accreditation Commission for Health Care, Inc where she is responsible for educating organizations on the ACHC accreditation process as well as assisting organizations with the interpretation of the ACHC Standards for Accreditation. She is also responsible for educating the ACHC Surveyors about the standards as well as other regulatory updates and industry changes. Prior to this role, Lisa was a Hospice Surveyor with ACHC, affording her the opportunity to assist organizations with compliance with the ACHC Standards as well as developing best practices. Lisa’s previous work experience allowed her to successfully prepare and lead the hospice agency she was employed with, through the ACHC Accreditation process. Lisa also speaks at state conferences and associations and conducts workshops on the accreditation process as well as various topics that are relevant to the health care industry.
Principal/Owner, Ken Melton & Associates
Ken has lobbied in the NC General Assembly for more than a decade. During that time he has earned statewide recognition for successes achieved on behalf of his clients, including being named one of North Carolina’s top 50 lobbyists by the NC Center for Public Policy Research. Prior to lobbying, Ken worked in the General Assembly as a legislative staff member, serving Congresswoman Virginia Foxx when she was a state senator, the House Finance Committee and the Research Division. Ken’s tenure as a lobbyist includes four years as Director of Legislative Affairs for the NC Department of Revenue where he worked as a top deputy for Secretary Norris Tolson. Before that he spent four years as a contract lobbyist with Alley Associates – one of North Carolina’s top-ranked firms for nearly two decades. In short, Ken has worked as a staff member in the state House, Senate and Executive Branch. He has worked with both Democrats and Republicans and maintains strong positive relationships with state officials from both parties. As head of his own governmental affairs and lobbying firm, Ken has represented a diverse list of clients, including associations; medical companies; utilities; manufacturers and distributors; and local, state and federal retirees. He specializes in a number of policy areas, including alcohol and beverage control and distribution; energy; health care; taxes/finance and transportation. Ken has a Master of Public Affairs Degree and Bachelor of Science Degree from Western Carolina University. He is a North Carolina native, who grew up in New Bern and currently resides in Garner.
Associate, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC
Bahati Mutisya has experience with Medicaid and Medicare regulations and audits, including defending clients who have received recoupment and termination notices from those programs. She represents providers before managed care organizations and the North Carolina Office of Office of Administrative Hearings on issues related to licensure, pre-payment review, and post-payment review. In addition, Bahati advises psychiatric hospitals on compliance with state and federal rules related to caring for the mentally ill and guardianship and represents hospitals in involuntary commitment hearings in district court. Bahati is an adjunct professor teaching health care compliance in the Master of Studies in Law program at Wake Forest University School of Law. Her course covers health care compliance topics and laws, progressing from the basics of a compliance program to specific issues facing the health care industry. Outside of health care, Bahati has counseled private businesses and local governments in regulatory issues and civil litigation. She has significant experience representing clients before governing bodies and elected officials. Bahati has also assisted municipalities with land use regulation, advised real estate developers on compliance with local zoning laws, and defended developers in real property litigation.
Judi Lund Person, MPH, CHC
Vice President, Regulatory and Compliance, National Hospice and Palliative Care Organization
Judi Lund Person, BA, MPH, CHC is the Vice President, Regulatory and Compliance for the National Hospice and Palliative Care Organization where she serves as a key contact with the Centers for Medicare and Medicaid Services. Judi helps ensure that NHPCO’s voice is heard with policymakers. She frequently interfaces with federal administrators of hospice payment policy, Part D, survey and certification, contractor management, and program integrity functions. She represents NHPCO with each of the Medicare Administrative Contractors and represents hospice and palliative care with other federal agencies and many national organizations. Each year she develops updated tools for hospice providers, including guides to hospice payment rates and wage index values. Most recently, she has been a key contact with CMS and the MACs during the implementation of the Notice of Election requirement and was a key contact with CMS Part D as guidance was published concerning Part D and hospice. She works daily with hospice providers and state hospice organizations on the ever-increasing array of regulatory and compliance issues and translates complex regulatory language into actionable “plain English” for hospice providers. She is a frequent speaker at hospice meetings throughout the country. Prior to joining the team at NHPCO, she served for 22 years as the President and CEO of The Carolinas Center for Hospice and End of Life Care, where she provided support and resources for hospice providers and end of life care coalitions in the Carolinas and was an early advocate for the passage of the Medicare Hospice Benefit in Congress.
Casandra Privette, RN, BSN, MSN, COS-C
Nursing Practice Program Coordinator, Duke HomeCare & Hospice
Casandra Privette, RN, BSN, MSN, COS-C has been a registered nurse in various roles for over 30 years, having working exclusively in Home Health and Staff Development for the past 10 years. In her current role as a Clinical Practice Coordinator with Duke Home Care and Hospice, she works alongside her other team members with an emphasis on onboarding and retention of clinical staff. Casandra has extensive experience in both Home Health Clinical Management as well as Staff Development. She obtained her bachelor of science in nursing from Liberty University and her Master’s Degree in Nursing from Duke University with an Education focus.
President & CEO, AHHC of NC
Tim has 29 years of experience working in the home care, home health & hospice industry. He received his B.A. in Political Science and History from the University of North Carolina at Chapel Hill. Prior to home care & hospice, Tim worked for 9 years with the State Employees Association of NC and NC Bankers Association in member relations and as a lobbyist. His home care, home health & hospice experience is extensive, having worked as the first Director of Government Relations and Chief Lobbyist for the Association for Home & Hospice Care of North Carolina, Vice President of Government Relations for Comprehensive Home Health Care and Hospice (now Liberty), Director of Regulatory Affairs and Strategic Planning for Tar Heel Home Health and Hospice of Tar Heel (now Kindred at Home/Gentiva), and finally as President and Chief Executive Officer for the Association for Home & Hospice Care of North Carolina (since 2001). He holds numerous leadership roles and/or sits on numerous boards/commissions: State Health Coordinating Council (Home Health & Hospice Representative - appointed by Governor Roy Cooper); Chairman - The Council of State Home Care & Hospice Associations; Board Member, Second Vice Chairman-National Partnership for Medicaid Home Based Care, Washington, DC; Member, National Hospice and Palliative Care Organization and NHPCO’s Council of States; Member, NHPCO’s Legislative Affairs Committee; Member-NAHC’s Forum of State Associations (Past Chair) and current Board member; Sole State Association Executive on the NAHC Home Health and Hospice Financial Managers (HHFMA) Workgroup; Governor-Appointed Home Care, Home Health and Hospice Representative South Carolina CON Task Force; South Carolina DSS Advisory Board Member; Past Board Member of NAHC. Tim is a past Public Member of the North Carolina Board of Pharmacy. Within AHHC, Tim is a recipient of AHHC’s Dr. Ellen B. Winston Award (highest honor awarded by AHHC) for Outstanding Service and a lifetime commitment to the Home Care and Hospice Industry and a 2012 Special Home Care and Hospice Champion award for extraordinary advocacy and leadership.
Beth Ruello, DNP, RN, NPD-BC, TC
Education, Sentara Enterprises
Elizabeth (Beth) Ruello, DNP, RN, NPD-BC received her DNP in Nursing Education from American Sentinel University. She has been a nurse for over 20 years. Her love of children and infants had her also achieve a Bachelor’s in Early Child Development and Special Education. She started her nursing career as a Pediatric nurse where she cared for neonates to children age 21. Education has always been a love for Beth. After a brief move and relocating back home to Virginia, she had the opportunity to move into a full-time clinical education role. In 2015, she obtained her specialty certification as a Nurse Professional Development Specialist and became a member of the Association for Nurses in Professional Development. Beth is a Team Coordinator for Education in a large integrated healthcare network across Virginia and North Carolina. Also she teaches, Nurse Leadership BSN students, as an Adjunct Faculty member for the healthcare organization’s college.
Beth is a wife to Andrew and mother to her three sons; Garret, Zachary and Jason. She is an active church member and volunteer. She is an avid reader and in her down time is usually on her Kindle. Also, she loves football and enjoys cooking for family and friends.
President, LTSS Consulting Inc.
Owner and Founder Richard Rutherford is a long time resident of Wake County NC, and has experience as a Medicaid provider and, since 2008, as a senior manager in a variety of roles with North Carolina based software, billing and services vendor SembraCare, Inc. He left SembraCare in 2019 to found LTSS Consulting , Inc., created to assist North Carolina Medicaid contractors and providers. He knows providers and their challenges well, and has over the years helped many Home Care Agencies and Licensed Residential Facilities solve enrollment, regulatory and billing issues.
Mark Sharp, CPA
Partner, BKD LLP
Mark, BKD’s Home Care & Hospice Center of Excellence Coordinator, has over 20 years of experience assisting home care and hospice providers with audits, strategic planning, accounting, cost reports, projections, operating budgets, corporate integrity, agency start-up and mergers and acquisitions.
As a nationally recognized home care and hospice consultant, Mark serves as Treasure for the board of the directors for the National Association for Home Care & Hospice (NAHC). Mark is also the immediate past chair of the Home Care & Hospice Financial Managers Association’s (HHFMA) Advisory Board, which provides guidance to the NAHC board of directors and NAHC membership on financial matters in the industry. Mark has been actively involved in HHFMA’s special task forces on home health PDGM, managed care, Medicaid, hospice payment reform, cost containment, and home health and hospice Medicare cost report accuracy.
Counsel, Baker Donelson
Iain Stauffer represents health care providers with complex civil matters regarding health care reimbursement, Medicaid and Medicare compliance and enrollment, licensing, responses to government investigations, and enforcement actions. He also represents individual practitioners regarding licensing board matters.
Apollo Stevens, DNP, RN, CHPCA
Director, UNC Hospice
Apollo Stevens is committed to patient-centered and compassionate hospice and palliative care that meets or exceeds the regulatory and national benchmarking standards. Committed to life-long learning, and the continued personal development of self and others. Her nursing career spans 35 years in a variety of settings and service roles that include Co-founder and guiding member of the Ohio Association of Free Clinics, Founder and Executive Director of Short North Health & Wellness, Ordained Elder & Co-Pastor of a congregation in Goldsboro, and Owner of Busy Happy Woman. She currently serves as the Director of Hospice at the University of North Carolina at Chapel Hill.
Apollo received her BSC from Ohio State University, MSc from Wright State University, and DNP from the University of Alabama.
Teresa Thacker, BSN, MBHA
Command Center Clinical Manager, UNC Health
Teresa served as a Clinical Manager III for 3 West at UNC REX Healthcare for 3 years prior to her current position. She is a Nurse Leader with enormous background in the acute healthcare setting for more than 20 years. Teresa has a Master in Business and Healthcare Administration from Colorado Tech University and Bachelor of Science in Nursing from West Virginia University. Her interests are loving to partner with others to achieve success, gardening and creating small home improvement projects.
Kathy Turner, RN, BSN
Project Coordinator, Hospice & Home Care Foundation of North Carolina
Kathy serves as the project coordinator for this grant funded project. Prior to joining the Hospice and Home Care Foundation of NC, she worked with the NC Department of Health and Human Services, managing the education and registry of nurse aides and other unlicensed assistive personnel for the state. As a former Health Science Education consultant with the NC Department of Public Instruction she was responsible for curriculum and test item development, policies and standards for secondary students and faculty and teacher education. Kathy worked in direct care nursing for many years and received her BSN from East Carolina University in 1979.
Director, Home Health & Regulatory Affairs, National Association for Home Care & Hospice
Ms. Wehri has over 30 years of experience in home health and hospice, holding several executive-level positions, with extensive and direct knowledge of industry operations, regulation, accreditation standards, interpretation and compliance, quality assessment, and performance improvement programming and compliance programs. She is the Director of Home Health and Hospice Regulatory Affairs for the National Association for Home Care and Hospice (NAHC) and is educated with a bachelor's degree in health care administration and human resources from the Bowling Green State University in Ohio.
Michelle White, DNP, RN, CNL
Director of Home and Transitional Care, Cone Health, HomeCare Providers
Michelle White, DNP, RN, CNL: Dr. Michelle White has worked within our industry for over 24 years. During this time, Michelle has implemented various new home and community care programs ranging from in home aide services to community based syringe exchange. Michelle has served in faculty roles at UNC Chapel Hill and Alamance Community College. She has served as an educator for AHHC, was the author of PCHAST and the newest on-boarding model for new students and new graduates into home care and hospice. Her years of experience clinically has helped to drive performance improvement projects and insight into the learning needs of staff have helped to create exceptional care models that yield exceptional outcomes.
Matthew Wolfe, JD/MPP
Shareholder, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC
Matt Wolfe guides clients through the evolving legal and regulatory environment to meet their business needs and the needs of those they serve. Clients have relied on him to navigate federal and state health reform, Medicaid and Medicare changes, and a broad variety of health law and policy. He works proactively with clients to ensure compliance and minimize violations. Matt provides counsel to health care clients who are growing, exiting, or otherwise adapting to the increasingly complex health care industry. When a government agency, private contractor, or other body initiates an investigation, Matt knows how to respond. He defends clients from a variety of regulatory challenges, including Medicaid and Medicare program integrity actions, False Claims Act actions, terminations, denials, postpayment reviews, prepayment reviews, and payment suspensions. He also represents providers in matters before licensing boards and other regulatory bodies. Matt also helps clients resolve disputes with state government entities through administrative litigation. He has significant experience filing matters in the Office of Administrative Hearings and seeing them through contested case hearings and defending favorable decisions on appeal. Matt has also fought for patients directly so that they could access needed services. Matt has a broad range of experience intervening on behalf of clients with government agencies and elected officials. Matt also provides legal and legislative counsel to trade associations and routinely speaks at national and state conferences on legal and policy issues.